A Brand New Image

More than ever, time is one of our greatest luxuries. In celebration of our recent 30th anniversary, Vila Vita Parc is proud to reflect on this by presenting a new image that aims to communicate our mission and brand values in a lighter and more sophisticated way. In doing so, we celebrate our genuine commitment and passion to the rich culture and history of the Algarve.

"We have to keep up with the changing times and behaviours in the industry, so it was the right time, after celebrating our 30th anniversary last year, to redefine ourselves with a more modern, clean image that reflects the maturity the brand has achieved over the years, in the last three decades, and focus on our true core, providing a unique experience with the best the Algarve has to offer. We want to live our motto Passionate about Algarve 100%" says Kurt Gillig, Managing Director of Vila Vita Parc. 

The new identity showcases a renewed brand image and new logo created around this motto and how time has inspired its meaning today. The symbol maintains a legacy defined over three decades, simplified into a more elegant expression of everything that Vila Vita Parc represents. 

The new design plays an important role, accentuating timelessness, with a shape that closely resembles the infinity symbol, reflecting dynamism - something Vila Vita Parc endeavours to continuously develop and improve. The colour palette – of soft blues and yellows – are evocative of the hotel’s peaceful, natural surroundings, in particular the ocean. 

The motto Passionate about Algarve reflects the resort’s pride, sense of belonging and appreciation that Vila Vita Parc has for its host region, fusing local and Portuguese culture, essence and gastronomy into our identity, thus translating the four main pillars of Vila Vita Parc into Passionate about Gastronomy, Passionate about Wellness, Passionate about Experiences and Passionate about Culture.

The gradual implementation of the new identity already started earlier this year, whilst the planning begun in 2022 during the hotel’s 30th anniversary. The last three decades have transformed Vila Vita Parc into a highly respected and leading hotel, with a strong positioning in the luxury travel sphere Time inspires luxury, and time has only inspired our passion for the Algarve to grow stronger and stronger.